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To serve as a premier full-service brand incubator for luxury lifestyle products.

Highly Specialized Expertise

Our expertise is built on craftsmanship, control, and long-term brand creation — prioritizing depth, precision, and quality over scale.

Manufacturing & Formulation 95%
Brand Incubation & Strategy 87%
Craftsmanship & Quality Control 79%

Fragrance Development Executed with precision and control.

We partner with brands through a refined and structured approach to fragrance creation—starting from formula development and ingredient harmony, through precise manufacturing processes, and culminating in flawless final execution.

  • Precision in every formulation
  • Mastery across every stage of production
  • Confidence delivered through flawless execution
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Maison Manufacturing

Private-label production across luxury categories

Luxury Perfumes

Arabic–French olfactive artistry.

Luxury Abayas

Modern modesty with refined craftsmanship.

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Where Every Fragrance Journey Begins

At our house, fragrance creation is treated as a refined art shaped by precision. Every journey starts with a vision—carefully developed through insight, dialogue, and a deep understanding of identity.

From initial concept to final expression, we craft fragrances that don’t follow trends—they define them. Every detail is intentional, every choice considered, resulting in creations that carry depth, meaning, and distinction.

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Essence
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Craftsmanship
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Manefucting
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Final Creation
Leadership & Governance
MARIAM AL MARZOOQI
A visionary leader with over two decades of expertise in operations and strategic management. Currently serving as Director of Operations at NIP (DP World), she brings a refined perspective to positioning Emirati luxury on a global stage.
MARIAM AL MARZOOQI
Founder & Chairwoman
MITRA VAN RAALTEN
An executive leader specializing in strategy, governance, and organizational development.
MITRA VAN RAALTEN
Board Member
EYHAB HAMAYEL
EYHAB HAMAYEL
Chief Executive Officer
ADAM ALLAHAM
ADAM ALLAHAM
VP MARKETING
leen
LEEN SAFIAH
R&D Head
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More comfortable talking with us?

Schedule a 15 minute intro call with us. He’ll answer your questions and discuss.

WH 12B S2 – Al Sajaa, Sharjah – UAE

Tel:   +971 6 747 4463
Pho:  +971 52 730 0094

Start your Journey With Us

    Let’s craft a fragrance that defines your brand!

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